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FLECTR ZERO | Ride safely with style

The performance bike reflector for your night ride. No air drag, no weight & 90% less raw materials. Edition 2020.

Hi Kickstarters, we are back with our 11th bike safety campaign!

Most advanced reflective technology – stunningly glowing when hit by car headlights. A low profile to avoid drag & no weight. That´s FLECTR ZERO. 

Want to be seen and keep looking cool? FLECTR ZERO might be for you.

FLECTR ZERO – Edition 2020 – offers the entire spectrum of state-of-the-art technological possibilities. No other bicycle reflector achieves this:


FLECTR ZERO fits every spoke – classic round & bladed spokes of any diameter.

Ride safer within minutes. Simply mount this ingenious reflector within a few minutes. As single reflector (standard in many countries), or with full reflective power as double set.

Create an agile wheelset that instantly translates your momentum into  speed and save rotating masses with this reflector weighing only 0.6  grams. 

High tech for demanding cyclists – aerodynamic, weightless & indestructible

Tech facts

High-grade microprismatic retro-reflection technology /// Low profile avoids air drag. /// No oscillation or noise. /// No dynamic imbalance of the wheel /// Dimensions: 58.5 mm x 22.5 mm /// Weight: 0.6 gram each /// Self-adhering, tool-free mounting /// FLECTR ZERO doesn´t comply with German STVZO and has no approval for German road traffic. 

100% function, no overhead. FLECTR ZERO saves up to 90% raw materials through smart materials and advanced manufacturing technologies. That’s how it works: 01) stiff reflective  side panels 02) flexible bending area 3) special adhesive application

FLECTR ZERO 2020 and its predecessor.

A lot of time has passed since we have launched the the first FLECTR ZERO and we put this unique reflector to the test thousands of times together with our customers. It was good from the beginning, now it´s better. Our improvements:

  • We have changed its shape and size and increased reflectivity approx. 10%.
  • We have modified our custom reflective film for this new edition.
  • We have adjusted its flexibility in the spoke area.
  • We have strengthened the adhesive power to ensure even greater durability even on very thin spokes down to 1.5 mm. 

Installation? Easy! FLECTR ZERO comes with markings for a correct alignment on the spoke vertex. After mounting it fits every spoke paper-thin like a glove.

Internationally awarded function and design.

For our inventions we have received several international awards in the past: ISPO BRANDNEW FINALIST 2017 /// EUROBIKE AWARD WINNER 2017 /// GERMAN DESIGN AWARD WINNER 2018 /// GERMAN INNOVATION AWARD NOMINEE 2018 /// EUROBIKE AWARD WINNER 2018 /// EUROBIKE AWARD FINALIST 2019 /// GERMAN DESIGN AWARD WINNER 2020

We are a product design company that has specialized in safety- and smart bicycle accessories since 2014. We are not a start-up, we do not dream of flagship stores and we do not participate in any pitches. We do what we like the most and are honestly convinced that it is something good and meaningful.

21 million bicycles are sold annually across Europe alone ( As a supplied accessory – and often immediately disposed – conventional reflectors cause a plastic consumption of about 1.000 metric tons each year. As a one-component product with a weight of 0.6 gram each, FLECTR ZERO is resource-friendly and requires under 10% of raw materials compared to conventional bike reflectors. Every mile on the bike is a mile less with the car. As enthusiastic bikers and product developers, we are proud to be able to make a small contribution. 

Status of this project.

FLECTR ZERO – EDITION 2020 – is a further development of the original FLECTR ZERO reflector from the year 2016. All products shown in this campaign are finished  products from a pre-production with the exact characteristics of the rewards delivered after the campaign. With your help we want to make this safety accessory a viable and affordable product for cyclists around the world. That is why we need your support in financing this first series with all the costs for the production of our custom reflective material and the final manufacturing tools. And, of course, the dispatch of your pledges.


  •  05.10.2020 – end of campaign
  •  08.10.2020 – address-survey
  •  13.10.2020 – start of FLECTR ZERO production
  •  20.10.2020 – we receive your funds from Kickstarter
  •  30.10.2020 – quality control and packaging

Start of shipment: Early November 2020

After the campaign has ended we will process everything quickly and professionally. You will receive a survey invitation via on the deposited e-mail. This survey just takes three minutes, ensures a proper shipment  and includes the choice of your rewards and add-ons. Together with POST.NL and DPD we are able to  offer a reliable and well-priced solution for a world-wide shipment. Your rewards will be send as parcel – insured & tracable. Please keep in mind that you are responsible for customs charges maybe if required by your country for importing goods.

One more thing.

The master question: Are reflectors better than electric bike lighting? Our answer is NO. Reflectors have a clear advantage over electric lighting – they do not require maintenance and are still there for you even if your lighting fails. But we believe, that reflectors and bicycle lighting build a system and should always be used together. You decide how much safety you need to feel comfortable cycling. Both increase your visibility for car drivers when riding at night. They won’t make you invincible. 

FLECTR ZERO is protected by law. /// RETAILERS ARE WELCOME. Just contact us before supporting this campaign. So you will be the first to offer the new FLECTR ZERO in your shop!

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