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JOGO | Data-Driven Talent Development


Introducing accessible all-inclusive sensor technology for revolutionizing youth soccer development

JOGO brings its smart insole sensors to Kickstarter to empower youth soccer players.

The Dutch soccer startup project offers a great chance for interested parties to be one of the first to own their unique JOGO sensors. It gives youth soccer players access to a wide variety of valuable data to help them drive their personal development and thus become better soccer players.


JOGO is “kickstarting” this project to pre-sell its smart insole sensors via the leading crowdfunding platform and expand its community to receive additional feedback from its direct users. They carefully designed the JOGO sensors to help them on their road to revolutionizing the world of soccer through more objective data in youth development, says David Dwinger, CEO, and Founder of JOGO.

The insole sensors make it possible to track a wide variety of player’s data. Including running speed, acceleration, leg distribution, shot power, time on the ball, and so much more. That contributes to a more detailed understanding of a player’s development curve and improvement needs. That is the key to their success.

JOGO captures objective data from a player during his or her performance during a home training session, a field training session, and during a match.


They present this data in a visual way for everyone to understand. Moreover, they give suggestions on how to improve your performance based on your individual needs. This is done with the help of computer vision, machine learning, and our non-invasive insole sensors. Which all comes together on their platform.

Although the football industry is slowly moving towards more technology usage, about 99% of that is focused on senior-pro players. Their end users are the 50.000.000 youth talents and their favorite pro clubs!

  • Single source of truth for youth development curves. 360° view of a player, using 200 data points, including parameters that have never been tracked before at youth level. Speed, acceleration, ball-touches, leg-distribution, cognitive abilities, EQ and IQ;
  • Unsurpassed level of detail to player development. F.e: the number of ball-touches per foot, per position, per game, in comparison to the benchmark; 
  • All-inclusive sensor technology — first sensor that can be used in all conditions;
  • Automated and actionable suggestions based on a players profile — real-time view of a player’s top 3 priority development points;
  • Personalized training recommendations — tailor-made sessions, in addition to club training.
  • Maximize on how players flow through the academy — by optimizing talent’s development, we increase the chances of success significantly.
  • Cost reduction in academies through targeted development — due to more effective use of data and resources; 

Objective data is key


JOGO sees objective data as essential in youth development and has created a data-driven talent development platform to help youth players reach their full potential. At the same time, it gives clubs and trainers more valuable insights to support them on their journey. The JOGO sensors bring an extra layer of reliable data to help better track, analyze, and improve each player’s game. The waterproof insole sensors are lightweight, easy to use, measure up to 200 data points, 1000 times a second, and can be worn in all weather conditions during training as well as matches. This is unique and as per FIFA’s rules of the game.

After one year of developing the JOGO sensors into a robust, easy-to-use product, they were ready to share them with the world! Kickstarter is an excellent way to bring their sensors and overall mission in front of the soccer community and have them help nourish this amazing product.


By connecting the insole sensors with the JOGO app via Bluetooth, the smart app hands users as well as clubs and trainers in-depth data and valuable insights into a players’ development. The JOGO app tracks the performance during training and matches and interprets it. It also translates it into personalized improvement suggestions through an AI data engine. Trainers can review the individual player results compared to benchmark data for various age groups, positions, teams, and other players. This feature allows clubs and coaches to optimize personal development and set SMART objectives using global standards.

‘New way of training’

Many users, which also include Champions League clubs, see JOGO as the perfect tool for on and off-pitch training. It allows players to train and boost their game outside the pitch, as well as on it. A significant benefit, especially during a global pandemic. One of the many features of JOGO is that it gives players the chance to work remotely on an individual level with their own data. Always, anywhere. But they already saw increased demand for this ‘new way of training’ before Covid hit. The pandemic just gave the market a little push.

Market USA

The choice for setting up a Kickstarter campaign wasn’t at random, the funding platform finds its origin in the States, a growing soccer market.


Although the individual player is mainly responsible for success, parents play an important role in a young player’s career, often being the ones supporting their children throughout, something Du Ry knows all too well. Her parents supported her entire career, including gearing her up with the best equipment they could afford. She knows for a fact JOGO sensors would have been part of that gear is available at the time.  

About JOGO

JOGO has been around since April 2020 and has already impacted the soccer community in a short period of time. Their talented team with broad soccer, technology, and data science experience combined with their network and understanding of youth development places them in a unique position to revolutionize the world of soccer with state-of-the-art technology.

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